Market leadership
Market leadership is not an end in itself. Market leadership stands for relevance, reputation and credibility. More often than not, buyers choose market leaders over their competitors. That’s why businesses should aim for leadership in their market – even if their leadership is only “perceived”. With the aid of communications, businesses can build themselves a reputation as a market leader. Faktenkontor has already helped many clients to achieve that status by taking them through the four steps to market leadership. Those steps are:
Step 1: Use research to identify topics
Which topics should you adopt so as to arouse the interest of both journalists and clients with new facts? By monitoring media coverage, surveys and markets, you can regularly gain useful new perspectives for your PR. More »
Step 2: Use established facts to make topics your own
Market leaders know interesting facts about their market. After all, very few companies can supply facts based on first-hand experience. This is the difference in quality that gives leaders the edge in their communication with journalists and customers. More »
Step 3: Communicate competence to become a thematic leader
By using established facts in their press and public relations, companies can demonstrate outstanding competence and position themselves in the market. But actually, becoming a thematic leader involves a little bit more. More »
Step 4: Sustain thematic leadership in a crisis
Communication crises unsettle companies, placing them at serious risk of damaging their reputation and losing market share. Faktenkontor helps spot and eliminate sources of danger early on. More »