Monitoring success
PR Evaluation Tool
To ensure that investments in communications have full management backing, it is very important to document the bottom-line impact of corporate press relations. Faktenkontor has developed a tool especially for this purpose, and the first of its kind capable of gauging PR’s contribution to a company’s operating result. The tool is modelled on advertising impact research and monitors the impact of PR on acquisition potential.
This means that Faktenkontor clients can now provide their management with detailed proof of their success at all four stages of PR evaluation. If you would like to know more, please get in touch.
