Sales support
Classic press relations raise awareness and enhance a company’s image. But these days that is often not enough. Company managers expect communications to boost sales and that is where Faktenkontor comes in. We have the expertise to choreograph press relations so that they generate a measurable impact on sales growth. There are three steps to sales support. They are:
Step 1: Define acquisition strategies:
Communication can only boost sales if acquisition strategies are clearly defined. Where does significant demand exist and how can your sales team address this? Faktenkontor provides you with information about market potential, current trends and competitors. More »
Step 2: Identify client needs
Sales communication should clearly target customer needs. What concerns, problems and uncertainties do decision makers face? What are their wishes and worries? How does their decision-making process look and who do they consult for advice? More »
Step 3: Create sales platforms
Press relations all too often take the form of a remote, one-way communication to the client. Yet what sales departments need is dialogue and close contact. Faktenkontor develops concepts that include cultivating contacts with potential customers in addition to gaining press coverage. More »